Best Social Media Marketing (SMM) Course | iConnectDM
| Work on Live Project of Client(s) SEO, SMM, GMB, Performance Marketing & Meta Ads | Paid & Unpaid In-House Digital Marketing Internship Programme For Students | Classroom & Online Training Available (Weekday & Weekend Batches) |
AI-Powered Digital Marketing Training With GenAI Tools | Learn E-Commerce, Email-Marketing, Lead generation | MSME Registered & ISO Certified Organisation |
| Build Your Professional Portfolio During Training Sessions | Learn 50+ Industry Tools Including AI Marketing Platforms | Job, Freelancing & Business Growth Focused Learning |
What You’ll Learn in Our Social Media Marketing Course
The course starts off with a solid basis in the creation and optimization of business profiles on Facebook, Instagram, LinkedIn, and YouTube. One of the main things you will be able to do is to design professional pages that will be good representatives of your brand and will also be able to draw the right audience.
This course is open to people from different backgrounds with diverse experiences. No technical background is needed, and even beginners without any core knowledge can also enroll in the SMM course. If you’re comfortable using a smartphone and browsing social media platforms, you’re good to go with this course.
SMM Fundamentals
- What is Marketing?
- What is Digital Marketing?
- Traditional Marketing vs Digital Marketing
- Why Businesses Need Digital Marketing
- Fundamentals of Digital Marketing
- Traditional vs AI-Driven Marketing
- Digital Marketing Ecosystem
- Customer Journey & Marketing Funnel
- Career Opportunities in Digital Marketing
- Essential Digital Marketing Terminology
- Introduction to AI in Digital Marketing (ChatGPT & Gemini)
Profile Setup & Optimization
- Introduction to Google Search & SEO
- How Search Engines Work (Crawling, Indexing, Ranking)
- Types of Search Engines
- Difference Between SEO & SEM
- Organic Vs Paid Traffic Search Results
- What is Google Algorithm & Core Updates
- What is Keyword Research & Types
- What is Search Intent?
- SERP Features: Featured Snippets| People Also Ask | Local Pack |
- Google AI Overviews
- Types of SEO Techniques
- White-Hat SEO (What you should do)
- Gray-Hat SEO (To be careful about)
- Black-Hat SEO (What You Should Never Do)
- On-Page SEO
- OFF-Page SEO
- Technical SEO
- Local SEO
- Google Trends
- SEO Tools
- SEO Analytics, Reporting & Audit
- Advanced SEO Practices
Content Creation & Posting
- What is AI Search?
- Traditional Search Engines & AI Search Engines (Comparison)
- Traditional SEO vs AI Search Engine
- What is AEO (Answer Engine Optimization)?
- What is GEO (Generative Engine Optimization)?
- What is LLMO (Large Language Model Optimization)?
- Structured Data for AI Search
- Schema Markup
- FAQ Schema
- Article Schema
- Organization Schema
- Author Schema
- Review Schema
- What is Entity SEO
- Google Knowledge Graph
- Topical Authority
- What is Semantic Search
- Topical Authority
- Content Clusters
- Topical Maps
Instagram Marketing
- Introduction to Google Business Profile Tool
- Google Business Profile Creation & Optimization
- Google Business Profile with (NAP)
- Importance of (NAP) Name | Address | Phone Number
- GBP Posts, Products & Services
- Reviews & Reputation Management
- GMB Insights (Views, Calls & Clicks)
- Tracking Performance From Report
- Integrating GBP with Maps & website)
- Local Listings for Maps & Search
- SEO-friendly Business Description
- Keyword Optimization for Local Search
- Common Mistakes & Policy Violations
- Setting Business Hours & Holidays
Facebook Marketing
- What is a Marketing Funnel & Importance
- What is Lead Generation?
- What is a Landing Page & Types of Landing Page
- Awareness (TOFU)
- Consideration (MOFU)
- Conversion (BOFU)
- Lead Nurturing (Email & WhatsApp
- Facebook & Instagram Lead Ads
- Google Ads Lead Generation
- Retargeting & Remarketing Funnels
- Conversion Rate Optimization (CRO)
Linkedin Marketing
- What is Google Analytics?
- What is Google Analytics 4 (GA4)?
- Google Analytics 4 (GA4) Fundamentals
- Google Tag Manager
- User Behavior Tracking
- Adding Website to Google Analytics
- Understanding GA4 Dashboard & Interface
- Audience Analysis (Location, Device, Demographics)
- Google Search Console Fundamentals
- Search Console Reports
- SEO Performance Analysis
- Technical SEO Insights
- Website Performance on SERP
- Adding & Verifying Website Ownership
- Sitemap Submission
- URL Inspection Tool
- Index Coverage & Indexed Pages
- Clicks, Impressions, CTR & Average Position
- Keyword Performance Monitoring
- Core Web Vitals
- Mobile Usability & Security Issues
- Fixing Website Errors
- Performance Optimization in Search Results
Freelancing & Career Building
- What is Email Marketing?
- Types of Marketing Emails
- Email Marketing Fundamentals
- Mailchimp Setup
- Contact Upload & Segmentation
- Tags & Lists
- Email Template Creation
- Campaign Creation
- Automation Workflow
- E-commerce Automation
- Join Or Welcome Offer
- Abandoned Cart Automation
- A/B Testing
- Analytics & Reporting
YouTube: Channel Creation
- How to Pitch Proposals Effectively
- Pricing Strategy & Quoting
- How to Showcase Projects Effectively
- Communication & Client Management
- Time Management & Productivity
- Freelance Platforms & Accounts Setup
- Popular Platforms: Fiverr | Upwork | Osdire
- Types of Freelance Work:
- Content Writing & Design Price
- Full Digital Marketing Project Price
- SEO Project Price Pitching
- GMB Project Price Pitching
- SMM Project Price Pitching
- AI Tools Usage
- Searching Jobs Using Filters
- Agency Workflow
Pinterest Account Creation
- Career & Job Market Overview
- Soft Skills & Communication
- Confidence Building & Body Language
- Negotiating Offers & Understanding Compensation
- Mock Interviews & Assessments
- Common Interview Formats: HR, Technical & Manager Round
- Digital Marketing Interview Q&A
- Projects & Portfolio Showcase
- Professional Email etiquette for applications
- Resume Making
Your Digital Marketing Journey Begins With iConnectDM
At iConnect Digital Marketing Agency & Training Hub – (iConnectDM), We offer an Advanced Social Media Marketing Course designed to help you master the art of building powerful brands and driving real business growth through social platforms. Our Social Media Marketing Course with Certificate is available in both Online and Offline modes, making it convenient for students, professionals, and entrepreneurs to learn from anywhere. Whether you want to promote your own business or build a successful career in Digital Marketing, this course provides everything you need — from strategy to execution.
What is Social Media Marketing (SMM) and Why is it Important?
Social Media Marketing (SMM) is a way of making your Business, Brand, or Personal Work more visible through the most accessed Social Media Platforms like Facebook, Instagram, LinkedIn, YouTube, and Twitter (X). It is quite helpful in that people can easily find you online, interact with your content, and get attracted to your services or products.
The term SMM covers everything from just setting up professional accounts and publishing content of value to a comprehensive reaching and engagement of the target audience through a well-thought-out plan. In case you are a small business owner in Ghaziabad, or if you are providing services in Delhi NCR, the use of the right social media marketing strategies will increase your visibility to a great extent and that too without you having to spend a lot on ads or paid promotions.
Career Opportunities After Digital Marketing Course in Ghaziabad
Digital Marketer
SEO Specialist
Social Media Expert
GMB Expert
Start your Own Agency
Content Writer
E-Commerce Specialist
Freelance Digital Marketer
E-Mail Marketer
Digital Marketing Trainer
Performance Marketer
Creative Designer (Canva)
Why Students Prefer iConnectDM for Social Media Marketing Course?
Choosing the Right Digital Marketing Training Institute is important because your learning experience directly impacts your career opportunities. iConnectDM is not only a training institute. We are a working Digital Marketing Agency. A MSME-registered & ISO-certified Training Hub in Ghaziabad.
At iConnectDM, students work on our “Live Client Projects” that we serve from Delhi-NCR and Beyond. That means working on Live Client projects like handling their Google Business Profile Accounts, Social Media Marketing, SEO and much more. With these unique features, choosing the Best Digital Marketing Coaching Classes in Ghaziabad becomes simple.
Our training approach is based on practical implementation on tasks and Agency-Style Training workflows.
Social Media Marketing Course Training Schedule & Batch Timings
Attend a FREE 2-Day Demo Class First
Start with Free Demo Classes for Social Media Marketing Course
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10:00 AM to 11:00 AM
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FREE Internship
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5:00 PM to 6:00 PM
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4 Months
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FREE Internship
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Tools You’ll Master in Digital Marketing Course
Success Stories With iConnectDM
Certificate(s)
We Have Answered All Your Common Questions Here
Social Media Marketing is the use of different social media platforms like Facebook, Instagram, LinkedIn, and YouTube to promote your business, brand or personal profile.
No prior experience is required. The course starts with basic fundamentals and gradually moves to advanced strategies, making it perfect for beginners.
Yes, you will receive a certificate and internship experience letter after completion of the course which can boost your resume and career opportunities.
Yes! We offer flexible online classes that you can attend from anywhere — Delhi, Noida, Ghaziabad, or beyond. We also provide offline classroom training at our Ghaziabad campus.
Definitely! Our Online Classes come with flexible schedules that allow you to learn at your own pace without affecting your professional or academic education.
The duration of the course depends on the selection of Offline or Online Mode. The Course is designed to provide comprehensive training suited for students and working professionals.
