100% Practical Performance Marketing Course in Ghaziabad
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| Live Client Projects & Practical SEO | Performance Marketing & Meta Ads | Â Classroom & Online Training Available (Weekday & Weekend Batches) |
AI Tools, GenAI & SEO Automation | Learn 50+ Industry-Ready SEO & Marketing Tools | Build Your Professional Portfolio During Training |
| GMB, Technical SEO & Local SEO | Keyword Research & Competitor Analysis | Job, Freelancing & 1-on-1 Mentor Support  |
What You’ll Learn in Performance Marketing Course
Our Performance Marketing Course in Ghaziabad gives you complete practical training with special focus on data analytics and advertising platforms. We provide training programs of 60 Days through live client project work and using advanced SEO techniques. One of the key strengths of this course is the industry experience of trainer Mohit Vij, who brings 9+ years of years of industry experience. An experience certificate is issued to all trainees after completing the training in this course.
Introduction to Performance Marketing
- What is Performance Marketing?
- How Does Performance Marketing Work?
- Benefits of Performance Marketing for Business
- Scope of Performance Marketing
- Jobs in Performance Marketing
- Marketing funnels (TOFU, MOFU, BOFU)
Performance Marketing Metrics
- Click-Through Rate (CTR) = Clicks ÷ Impressions × 100
- Cost-Per-Click (CPC) = Total Advertising Cost ÷ Total Clicks
- Conversion Rate (CVR)= Conversions ÷ Visitors or Clicks × 100
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (CLV)= Average Purchase Value × Purchase Frequency × Customer Lifespan
- Return on Ad Spend (ROAS)=Revenue from Ads ÷ Cost of Ads
- Return on Investment (ROI)= (Revenue – Marketing Costs) / Marketing Costs] × 100
- Marketing Qualified Lead (MQL)
- What is Churn Rate?
SEO (Search Engine Optimization)
- On-page SEO (keyword research, meta tags, content optimization)
- Off-page SEO (backlinks, guest posting)
- Technical SEO (site speed, mobile-friendliness)
- Local SEO (Google My Business optimization)
Google Ads & Search Marketing Mastery
- Google Ads Advanced Setup
- Search Campaigns
- Display Campaigns
- Shopping Campaigns
- Video Campaigns (YouTube Ads)
- Performance Max Campaigns
- App Campaigns
- Bidding Strategies Mastery
- Keyword research aur bidding strategy
- Google Ads Reporting & Analysis
Meta Ads (Facebook & Instagram) Mastery
- Meta ads Introduction
- Awareness Campaign
- Traffic Campaign
- Lead Campaign
- Engagement Campaign
- App Promotion Campaign
- Sales Campaign
- Ad creatives (image, video, carousel)
- Retargeting
- Meta Pixel setup
Data Analytics & Reporting
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- ROI/ROAS calculation
- Reporting dashboard
Your Digital Marketing Journey Begins With iConnectDM
Career Opportunities After Completing Performance Marketing Course with iConnectDM
Digital Marketer
SEO Specialist
Social Media Expert
GMB Expert
Start your Own Agency
Content Writer
E-Commerce Specialist
Freelance Digital Marketer
E-Mail Marketer
Digital Marketing Trainer
Performance Marketer
Creative Designer (Canva)
Performance Marketing Course in Ghaziabad – Batch Timings & Training Schedule
Attend a FREE 2-Day Demo Class First
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PICK YOUR SLOT
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MODE OF LEARNING
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ENROLL NOW
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10:00 AM to 11:00 AM
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12:00 PM to 1:00 PM
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3:00 PM to 4:00 PM
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5:00 PM to 6:00 PM
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Tools You’ll Master in Digital Marketing Course
Success Stories With iConnectDM
Certificate(s)
Performance Marketing Course in Ghaziabad — FAQs
Everything you need to know before joining the Performance Marketing course in Ghaziabad
Look for a course that offers practical, hands-on training rather than just theory — ideally with live client projects, experienced trainers, and coverage of Google Ads, Meta Ads, SEO, and analytics tools. Also check for certification, mentor support, and placement assistance, which make a real difference for beginners entering the field.
Some of the most widely used tools include Google Analytics 4 (GA4), Google Tag Manager, Meta Ads Manager, Google Ads conversion tracking, and Looker Studio for reporting dashboards. These tools help track conversions, cost-per-acquisition, and overall return on ad spend (ROAS).
Yes, an experience certificate is provided to all trainees after successfully completing the 60-day Performance Marketing Course.
Traditional advertising (TV, print, radio) focuses on brand visibility with limited ability to measure direct results. Performance marketing, on the other hand, is data-driven — every rupee spent is tracked, and campaigns are optimized based on measurable actions like clicks, leads, or sales.
You can connect with experienced trainers and consultants through specialized digital marketing institutes. Our course itself is led by trainer Mohit Vij, who brings 9+ years of industry experience in performance marketing and data analytics.
This Performance Marketing Course runs for 60 days, combining practical training with live client project work.
Salaries in performance marketing vary based on experience and role, with senior performance marketers, PPC managers, and growth marketing specialists earning significantly higher packages as they gain expertise and manage larger ad budgets.
Yes, performance marketing is one of the fastest-growing fields in digital marketing due to increasing demand for measurable, ROI-driven advertising. It offers strong career growth, freelancing opportunities, and high demand across industries.
Both serve different purposes — SEO focuses on long-term organic growth, while performance marketing delivers faster, measurable results through paid campaigns. A strong digital marketer benefits from understanding both, and this course covers SEO fundamentals along with performance marketing.
Common types include Search Engine Marketing (Google Ads), Social Media Advertising (Meta, LinkedIn Ads), Affiliate Marketing, Native Advertising, Email Marketing, and Retargeting/Remarketing campaigns.
