AI-integrated Digital Marketing Course in Hapur
| Work on Live Project of Client(s) SEO, SMM, GMB, Performance Marketing & Meta Ads | Paid & Unpaid In-House Digital Marketing Internship Programme For Students | Classroom & Online Training Available (Weekday & Weekend Batches) |
AI-Powered Digital Marketing Training With GenAI Tools | Learn E-Commerce, Email-Marketing, Lead generation | MSME Registered & ISO Certified Organisation |
| Build Your Professional Portfolio During Training Sessions | Learn 50+ Industry Tools Including AI Marketing Platforms | Job, Freelancing & Business Growth Focused Learning |
What Will You Learn in iConnectDM’s Digital Marketing Course?
Don’t just learn Digital Marketing — experience how it works in the real world. Work on live client projects with Practical Training & Agency-Style Training at iConnect Digital Marketing and build the real-world skills employers look for. Get in-demand Job roles like SEO Specialist, Social Media Manager, Performance Marketer, Google Business Profile Expert, and more.
AI-Powered Digital Marketing Foundations
- What is Marketing?
- What is Digital Marketing?
- Traditional Marketing vs Digital Marketing
- Why Businesses Need Digital Marketing
- Fundamentals of Digital Marketing
- Traditional vs AI-Driven Marketing
- Digital Marketing Ecosystem
- Customer Journey & Marketing Funnel
- Career Opportunities in Digital Marketing
- Essential Digital Marketing Terminology
- Introduction to AI in Digital Marketing (ChatGPT & Gemini)
SEO (On-Page, Off-Page & Technical)
- Introduction to Google Search & SEO
- How Search Engines Work (Crawling, Indexing, Ranking)
- Types of Search Engines
- Difference Between SEO & SEM
- Organic Vs Paid Traffic Search Results
- What is Google Algorithm & Core Updates
- What is Keyword Research & Types
- What is Search Intent?
- SERP Features: Featured Snippets| People Also Ask | Local Pack |
- Google AI Overviews
- Types of SEO Techniques
- White-Hat SEO (What you should do)
- Gray-Hat SEO (To be careful about)
- Black-Hat SEO (What You Should Never Do)
- On-Page SEO
- OFF-Page SEO
- Technical SEO
- Local SEO
- Google Trends
- SEO Tools
- SEO Analytics, Reporting & Audit
- Advanced SEO Practices
AI Search Optimization (AEO, GEO & LLMO)
- What is AI Search?
- Traditional Search Engines & AI Search Engines (Comparison)
- Traditional SEO vs AI Search Engine
- What is AEO (Answer Engine Optimization)?
- What is GEO (Generative Engine Optimization)?
- What is LLMO (Large Language Model Optimization)?
- Structured Data for AI Search
- Schema Markup
- FAQ Schema
- Article Schema
- Organization Schema
- Author Schema
- Review Schema
- What is Entity SEO
- Google Knowledge Graph
- Topical Authority
- What is Semantic Search
- Topical Authority
- Content Clusters
- Topical Maps
Social Media Marketing & Optimization
- Platform Setup & Optimization:
- Facebook Business Page & Marketing
- Instagram Business Profile & Marketing
- LinkedIn Company Page & Marketing
- Pinterest Business Page & Marketing
- X-Twitter
- Quora
- YouTube Channel Setup
- Audience Research
- Competitor Analysis
- Trending Tags & Hashtags
- Title & Description Optimization
- Content Planning & Creation
- Management & Content Calendar
- Carousel Posts
- Community Posts
- Reach & Impressions
- Performance Tracking & Reporting
Google Ads & Meta Ads (Performance Marketing)
- What is Performance Marketing?
- Understanding Customer Journey using AIDA Model (Attention, Interest, Desire, Action)
- Traditional Marketing vs Performance Marketing
- What is Google Ads?
- How Google Ads Work
- Google Ads Account Structure
- Keyword Research for PPC
- Landing Pages & Conversion Optimization (CRO)
- What is Search Engine Marketing?
- Difference Between SEO & SEM
- Performance Marketing Metrics
- CPC (Cost Per Click)
- CPM (Cost Per Mille)
- CPA (Cost Per Acquisition)
- CPL (Cost Per Lead)
- CPI (Cost Per Install)
- CPV (Cost Per View)
- CTR (Click Through Rate)
- Conversion Rate
ROAS (Return on Ad Spend) - Which are Paid Advertising Platforms?
- Google Ads – Campaign Types (Search, Display, Video Ads (YouTube), Performance Max (PMax), Google Maps (Location Search Ads)
- Keyword Match Types
- Broad Match
- Phrase Match
- Exact Match
- What are Negative Keywords
- Meta Ads (Facebook & Instagram)
- Budget allocation & Bidding Strategies
- Meta Ads Manager: Awareness, Traffic, Leads
- Conversion Tracking
- Lead Tracking
- Campaign Optimization
- A/B Testing
- Audience Targeting
WordPress Website Planning & Creation
- Introduction to Websites & WordPress
- Domain Name Search & Web Hosting Space Purchase
- WordPress Installation & Dashboard
- WordPress (CMS) – Content Management System
- Environment Setup
- WordPress Dashboard Overview
- What is Admin Panel/Backend & Front End (For User)
- Permalink Setup
- Paid & Free Themes & Templates
- What is Header | Footer | Body Area
- Paid & Free Plugins & Functionality
- How to Activate & Deactivate Plugins & Delete
- Pages & Menus
- Logo Upload
- Theme Settings: Container Layout Full Width | No Sidebar | Disable Banner Area
- How to Create Banner Image
- What is Container (Outer & Inner)
- Content Creation
- Featured Images & Optimization
- Blog Posts
- SEO Plugins
- Website SEO & Performance Optimization
- Security Plugins
- Contact Forms
- Mobile Optimization
- SSL & Security Plugins
- SEO-friendly URL Structure
- Cache Management
- SSL Certificate
- Website Backup & Restore
- WooCommerce Basics
Local SEO & Google Business Profile
- Introduction to Google Business Profile Tool
- Google Business Profile Creation & Optimization
- Google Business Profile with (NAP)
- Importance of (NAP) Name | Address | Phone Number
- GBP Posts, Products & Services
- Reviews & Reputation Management
- GMB Insights (Views, Calls & Clicks)
- Tracking Performance From Report
- Integrating GBP with Maps & website)
- Local Listings for Maps & Search
- SEO-friendly Business Description
- Keyword Optimization for Local Search
- Common Mistakes & Policy Violations
- Setting Business Hours & Holidays
Marketing Funnels & Lead Generation
- What is a Marketing Funnel & Importance
- What is Lead Generation?
- What is a Landing Page & Types of Landing Page
- Awareness (TOFU)
- Consideration (MOFU)
- Conversion (BOFU)
- Lead Nurturing (Email & WhatsApp
- Facebook & Instagram Lead Ads
- Google Ads Lead Generation
- Retargeting & Remarketing Funnels
- Conversion Rate Optimization (CRO)
Google Analytics & Google Search Console
- What is Google Analytics?
- What is Google Analytics 4 (GA4)?
- Google Analytics 4 (GA4) Fundamentals
- Google Tag Manager
- User Behavior Tracking
- Adding Website to Google Analytics
- Understanding GA4 Dashboard & Interface
- Audience Analysis (Location, Device, Demographics)
- Google Search Console Fundamentals
- Search Console Reports
- SEO Performance Analysis
- Technical SEO Insights
- Website Performance on SERP
- Adding & Verifying Website Ownership
- Sitemap Submission
- URL Inspection Tool
- Index Coverage & Indexed Pages
- Clicks, Impressions, CTR & Average Position
- Keyword Performance Monitoring
- Core Web Vitals
- Mobile Usability & Security Issues
- Fixing Website Errors
- Performance Optimization in Search Results
Prompt Engineering & AI Marketing Tools
- Introduction to AI Tools in Marketing
- What is Artificial Intelligence (AI)?
- AI vs Machine Learning vs Generative AI
- What is Prompt Engineering?
- ChatGPT + Google Gemini + Microsoft Copilot
- Prompt(s) Engineering Basics
- Prompt(s) For Blog Content Writing
- Prompt(s) For Article Content Writing
- Prompt(s) For Creating Captions
- Prompt(s) For Tags & Hashtags
- Prompt(s) For Image Creation
- Prompt(s) For Advanced SEO
- Prompts(s) For PPT Slides
- Prompts(s) For Keywords Research
- Google Ads Prompt
- Meta Ads Prompt
- Keyword Research Prompt
- Client Proposal Prompt
- Logo Creation Using AI
- Grammarly – Writing
- Humanize AI Tool
- ZeroGPT Tool
- Scribbr Grammar Checker
- UberSuggest AI
- Google Gemini For Content Writing
- Google Sheet Tool
- Google WordDoc Tool
- Online Character Count Tool
- Title & Meta Description Length Tool
- Google Search Central Blog
E-Commerce Marketing & SEO
- Introduction to eCommerce
- Types of E-Commerce (B2B, B2C, C2C & D2C)
- E-Commerce Website Setup
- Ecommerce Marketplace Marketing
- E-commerce SEO vs Normal SEO
- Amazon & Flipkart Business Account Creation
- AI-generated product content
- Anatomy of Good Listing
- Marketplace vs Own Website
- How Marketplaces Work Seler Journey
- Customer Buying Journey
- How to create Business Account on Amazon & Flipkart
- Seller Dashboard Overview
- How to do Product Listings on Amazon & Flipkart?
- How to create Product Variations?
- What is ASIN (Amazon Standard Identification Number)
- What is SKU (Stock Keeping Unit) in Amazon
- Anatomy of an Amazon Listing
- How to create a good listing?
- Product Title & optimization with guidelines
- Listing Bullet Points & How Many Bullet Points Per Product Listing?
- Product Description & Optimization
- Product Images & Optimization with Image Guidelines
- Product Video & Product video guidelines
- What is A+ Content?
- How to Add a Variation to an Existing Amazon Listing?
- Buy Box / Featured Offer
- Shipping Options
- Product Reviews and Ratings
- Seller Feedback Score
- Best Sellers Rank
- How to Make Your Amazon Listing Stand Out from others
- What is Product Inventory & Fulfillment?
- How to do Keyword Research?
- How to do Product Research?
How to do Product Pricing & Discounts & Coupons? - Anatomy of Orders & Shipping for Amazon & Flipkart
- Competitor Analysis
- Product Page SEO
- Category Page SEO
WhatsApp Marketing & Automation
- WhatsApp Business Setup
- WhatsApp Business API Introduction
- Broadcast Campaigns
- Click-to-WhatsApp Ads
- Automation Setup
- Variable Based Automation
- Payment Automation
- Lead Generation Automation
- Schedule & Broadcast Automation
- Marketing Messages
- Utility Messages
- Transactional Messages
- Audience Creation
Email Marketing & Automation
- What is Email Marketing?
- Types of Marketing Emails
- Email Marketing Fundamentals
- Mailchimp Setup
- Contact Upload & Segmentation
- Tags & Lists
- Email Template Creation
- Campaign Creation
- Automation Workflow
- E-commerce Automation
- Join Or Welcome Offer
- Abandoned Cart Automation
- A/B Testing
- Analytics & Reporting
Freelancing Projects & Client Management
- How to Pitch Proposals Effectively
- Pricing Strategy & Quoting
- How to Showcase Projects Effectively
- Communication & Client Management
- Time Management & Productivity
- Freelance Platforms & Accounts Setup
- Popular Platforms: Fiverr | Upwork | Osdire
- Types of Freelance Work:
- Content Writing & Design Price
- Full Digital Marketing Project Price
- SEO Project Price Pitching
- GMB Project Price Pitching
- SMM Project Price Pitching
- AI Tools Usage
- Searching Jobs Using Filters
- Agency Workflow
Interview Preparation, Resume & LinkedIn Portfolio
- Career & Job Market Overview
- Soft Skills & Communication
- Confidence Building & Body Language
- Negotiating Offers & Understanding Compensation
- Mock Interviews & Assessments
- Common Interview Formats: HR, Technical & Manager Round
- Digital Marketing Interview Q&A
- Projects & Portfolio Showcase
- Professional Email etiquette for applications
- Resume Making
Agency Style Training
- What is a Digital Marketing Agency?
- Freelancer vs In-House Roles
- Client Onboarding
- Client Communication & & Presentation
- Client Work Reporting Format & Presentation
- How to Pitch Ideas & Strategy
- SOP Creation
- Upselling & Cross-Selling Services
- Managing Multiple Clients Simultaneously
- Handling Client Feedback & Revisions
- Google Ads & Meta Ads Setup for clients
- Competitor Analysis for Clients
- Understanding Client Business Goals
Canva, AI Creative Design & Video Editing
- Design Stunning Logos
- Visiting Cards
- Posters & Banners
- Brochure & Tag Lines
- Color Psychology, Fonts & Brand Voice
- Watermarked Logo(s) For Unpaid Clients
- Handling Revisions Without Full Payment
- Revision Policy & Work Limits
- Negotiation & Price Discussions
- Timeline for Logo Completion
Content Marketing & Content Strategy
- Before admission, Ask:
- Does the course include website creation?
- Does it include SEO practical?
- Does it include live Google Ads?
- Does it include live Meta Ads?
- Does it include AI tools?
- Does it provide an in-house internship?
- Does it help build a portfolio?
- Does it help with working on Live Projects?
Your Digital Marketing Journey Begins With iConnectDM
Our Classroom & Online Course Training Classes cover everything from Basic to Master(s) Level concepts. The best part of doing practical training with iConnectDM is, you don’t need to spend years to learn. Within a short time, you will have full confidence on how to handle your client projects confidently.
This means if you have any of your business (brand), you can easily manage your brand’s online presence and get connected with your target audience directly without relying on anyone (that’s the power of iConnectDM).
The course curriculum includes 50+ modules and 250+ topics & AI tools like ChatGPT, Google Gemini, Canva AI, Surfer SEO, Writesonic and more with real business case studies.
Advanced Digital Marketing With AI | FREE Internship | Offline & Online Digital Marketing Training
iConnectDM’s 100% Practical Digital Marketing Course is now available for the bright and hardworking youth of Hapur. So, whether you’re a student, Job seeker, small business owner, or a homemaker with a dream, Our AI-Powered Digital Marketing Training in Hapur is now your chance to build a real and in-demand skill that pays well and gives you long-term career freedom.
At iConnectDM, students get 100% Practical Training with working on live projects. With In-House Internship and one-on-one mentorship with experienced Team Members — something no other Digital Marketing Institutes offer with this level of professionalism.
Always remember, where you are coming from doesn’t make any difference. Whether it is a small town or a big city, your skills and your hard work matter the most. Only Digital Marketing is one of its kind of platforms that provides equal opportunities to all. If you keep practicing and maintain your curiosity, then you are able to communicate with people from any part of the world without leaving your house.
Never give a thought that you are lesser than other people just because of your background. Talent might even be the most unlikely of places. With proper mentorship and self-belief, you can become a powerful digital force and make the kind of achievements that you once thought were impossible.
Top Career Opportunites After Digital Marketing Training at iConnectDM
Digital Marketer
SEO Specialist
Social Media Expert
GMB Expert
Start your Own Agency
Content Writer
E-Commerce Specialist
Freelance Digital Marketer
E-Mail Marketer
Digital Marketing Trainer
Performance Marketer
Creative Designer (Canva)
Why Students Prefer iConnectDM for Digital Marketing Course Training?
Choosing the Right Digital Marketing Training Institute is important because your learning experience directly impacts your career opportunities. iConnectDM is not only a training institute. We are a working Digital Marketing Agency. A MSME-registered & ISO-certified Training Hub in Ghaziabad.
At iConnectDM, students work on our “Live Client Projects” that we serve from Delhi-NCR and Beyond. That means working on Live Client projects like handling their Google Business Profile Accounts, Social Media Marketing, SEO and much more. With these unique features, choosing the Best Digital Marketing Coaching Classes in Ghaziabad becomes simple.
Our training approach is based on practical implementation on tasks and Agency-Style Training workflows.
Job-Oriented Digital Marketing Course Training in Hapur
Learn AI Search Marketing Skills, Not Outdated Techniques. Today’s students make smarter choices. They prefer learning from Training Hubs that offer practical training on client projects, not just theory. Because practical exposure is what truly builds skills and confidence.
Digital Marketing Course in Hapur Training Schedule
Attend a FREE 2-Day Demo Class First
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Tools You’ll Master in Digital Marketing Course
Success Stories With iConnectDM
Certificate(s)
