Crawling is the method that search engines use to review your website, following links to find the pages on your website. The next step is indexing; here search engines take all of the information and save and organize it so search engines can display your pages in search engine results.

When people search for anything online, they type words or short phrases into Google search bar. These are called keywords. In SEO, a keyword is the bridge between a user’s query and the right webpage. If your site uses the right keywords, search engines can display it to the right…