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Illustration showing digital marketing as a career choice with analytics, targets, and growth visuals

Digital Marketing As A Career: Why People Are Choosing It

The boom of making a career in Digital marketing didn’t grow because it was “cool.” It grew because business behavior now changed.  Because nowadays, people search everything on

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What is Schema Markup and schema markup types explained for SEO with visual guide by iConnect Digital Marketing

What is Schema Markup? Types of Schema Markup Every SEO Beginner Should Know

Schema markup is a standardised structured data format (from Schema.org) that helps search engines accurately classify content. In reality, it’s one of the simplest ways to reduce confusion

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AI search optimization illustration showing how content is optimized for AI search and content discovery

AI Search Optimization: How to Optimize Content for AI Search and Discovery?

Today, the world is of AI Search Optimization. The process that people use to perform online searches has undergone a significant transition in the last five years, with

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Master AI SEO guide showing artificial intelligence improving website performance and Google search rankings

Master AI SEO: Boost Your Website’s Performance and Rankings

AI-driven SEO is changing the game for Google website ranking by relying on data to not only enhance keywords but also improve the overall quality and technical performance

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What is Google AI Mode and how does it work illustrated with an AI icon and modern digital design

What Is Google AI Mode and How Does It Work?

Google AI Mode is a new and smarter search method of searching things on google. It is a great tool that makes people's life easier and faster in

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10 digital skills for students that can make them employable in 2026

10 Digital Skills for Students That Can Make Them Employable in 2026

Students need to have digital skills if they want to be employable in 2026. The top 10 digital skills that enable students to gain hands-on knowledge, enhance their

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Paid vs Organic Search showing the difference between paid ads and organic SEO results

Paid vs Organic Search – How to Find the Right Balance?

Both paid and organic search are necessary for growth online. With paid search, a business is able to get quick visibility and immediate traffic. Organic search on the

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AI and human handshake representing AI-powered digital marketing courses and online learning making learners job-ready

AI in Digital Marketing Courses: How Online Learning Makes You Job‑Ready

The​‍​‌‍​‍‌​‍​‌‍​‍‌ digital marketing methods are changing very fast. The most important change by far is the use of Artificial Intelligence (AI). AI is not a future concept. It

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How to choose the best digital marketing course for beginners in 2026 by iConnect Digital Marketing

How to Choose the Best Digital Marketing Course for Beginners in 2026

It​‍​‌‍​‍‌​‍​‌‍​‍‌ is really exciting to start a career in digital marketing. The inconvenience, however, is that there are so many online courses available that it is very difficult

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Illustration of a student learning SEO with help from a friendly robot representing ChatGPT, along with a digital marketing company logo and contact information.

How Students Can Learn SEO Faster with ChatGPT (2026)

SEO (Search Engine Optimisation) is one of the most useful skills for anyone studying digital marketing. It helps websites appear on Google when people search for something. SEO​‍​‌‍​‍‌​‍​‌‍​‍‌

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